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What's selling now: young fashion

Find out what’s selling now in the world of young fashion 


Jo Diggle Head of creative at Fabric in Manchester

Glamorous is one of our top-selling brands. The dark silver, metallic skirt (£42) is being snatched up by our customers this season. Dresses from Girl in Mind have been selling well, particularly a red V-neck dress (£39) that our customers adore. Love’s pinstriped co-ordinated set (top £26, trousers £39) has been flying off the shelves this summer. Business has dropped off a little bit towards the end of the summer, though this is expected as people recover from a summer of splashing out. We are, however, expecting for sales to pick up in the next few weeks, and definitely in time for Christmas.

Coster copenhagen green coat

Coster Copenhagen

Brigitta Munds Online editor at Maze in Bath

The Scandinavian brands we stock have been the high-performers recently. Samsøe & Samsøe, Coster Copenhagen and Sibin Linnebjerg are currently some of our top-selling brands. The classic coats from Samsøe & Samsøe have become increasingly popular (£245-£265), as have its tops and dresses (£99-£150). These classic pieces are extremely diverse: you can pair it with something bold or, dress it down for more of a casual daytime look. Coster Copenhagen is doing equally well with its range of coats – in particular, the green tailored coat (£199) is going down a treat! Sibin Linnebjerg is new for us and its knitwear (£90-£170) has been selling out quickly. The good weather over the summer has helped trade, making it one of our best summers yet

Jenny Smith Buyer at Hurleys in Heywood, Greater Manchester

Ted Baker printed dresses (around £149) and knitwear (up to £100) have been very successful. Lightweight knitwear (£30-£60) from Vila has been one of the biggest buys this season. Autumnal colour palettes – olive green tones and rich fig hues – are popular among our client base, particularly with autumn fast approaching. Trade has maintained a steady pace over the summer, but sales picked up in the last fortnight, particularly online.  

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Vero Moda

Elaine Edwards Buyer at R Barbour & Sons in Dumfries

White Stuff is always a strong-performing brand: colourful tops and tunics (£45-£50) have been selling fast. Vero Moda’s jackets (£55) have been raking in the sales this season. We have had steady trade over the summer.





Nigel Clare Manager at Richard Clare in Chorley, Lancashire

Thick winter coats from Stone Island (£995) are among some of the bestselling products that we see. Slim-fit jeans from True Religion (£185-£285) are doing really well: its collection is on fire at the moment and has been immensely popular among our customer base. Kenzo is a great brand – young men are wanting to wear its trainers (from £200) because they are so cool and on-trend. Business this summer has topped previous years.

Tim Steel Owner of Chevron in Wrexham

We have seen a rising trend in the number of sales of puffa jackets from The North Face (£380). We still sell its cagoules but, at the moment, the changeable weather has left customers opting for a warmer and more practical type of coat. Fleeces are extremely on trend right now – “outdoorsy” attire is the go-to look for many young men out there. We have been selling lots of Berghaus fleeces (£50-£100). Simplicity is key when it comes to T-shirts. The khaki and plain black T-shirts (£35-£40) from Gym King have also been a big seller for us. We have had a successful season.

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Scotch & Soda

Kieron Clarke Director of Ashes in Bournemouth

The popularity of navy blue is still as high as ever. The T-shirts from Guide London (£60-£90) are going down a treat with our client base. Scotch & Soda jeans (£95-£120) are popular because of their great fit. The cloth is good quality, and the brand offers a lot of variety to our customers. To sell something to a bloke, it needs to be original and different, so we are constantly on the lookout for new and exciting brands to stock. Gibson London really is a hot topic in the blazer world at the moment. The quality and fit of the blazers (£180-£220) has resulted in soaring sales this year. Blazers are quite an important product for independent menswear stores – so, let’s hope they are around for the long term. We try to only introduce brands in the winter because we think menswear is all about the winter months: it’s all about layering. Like most independent stores, we have a lot of regular customers who look for top-notch quality and well-fitting clothes, which is what we strive to sell.

Jack Hernandez Assistant buyer at Lynx in Harrogate

The button-down Morton shirts from Orlebar Brown are selling as well as ever, particularly the navy melange design (£125). CP Company is very on trend at the moment: lots of celebrities are wearing the brand and customers are honing in on that. Business has been really good and we had a very strong start to the year. We have tried to “weatherproof” our buying – in terms of the brands and products that we stock – ensuring that the clothing we sell isn’t seasonal and can be worn all year round.

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