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What's selling now: young fashion

Find out what’s selling now in the world of young fashion.


Jack Cartwright Sales adviser at Liquor Store in Birmingham

The volume and crop of the Folk Assembly pant (£115) has been popular with customers, because it’s something a bit different to a straight leg fit, that works with a lot of body types. Norse Projects has a hooded parka (£179) in burnt orange this season, which made a nice pop of colour to brighten any outfit, and it sold out almost immediately. The Teca shirts from Portuguese Flannel (£90) have also been selling well, particularly in the mustard colourway. Business has been doing really well. We’ve recently moved premises from the Great Western Arcade to Colmore Row which has been great, as we’re seeing a lot of new faces.

Belstaff aw17 group shot


Zoe Barratt Sales manager at Young Ideas in Lichfield, Staffordshire

A lot of guys are going back to Paul Smith, because the brand has brought back the original stripe and zebra logo. The camel overcoat (£425) by PS by Paul Smith with the original stripe under the collar is very popular. Boss Green leathers always do well, particularly the leather biker jackets (£480), as they are very good quality and fans of the brand know how much longevity they have. T-shirts from Belstaff (£60) have also been a big hit because of their price point and the classic motorbike prints. Business has been really busy. Our regular customers are already excited for spring, so we have been smashing targets.

Thom krom aw17 1

Thom Krom

Oliver Grant Director at Intro Clothing in Manchester

Tye jeans from Scotch & Soda (from £120) – the brand’s slim-fit style – seem to be very much on trend and are selling well. We’ve got a couple of new brands in recently, including Thom Krom from Germany. The zip-up hoodies (£120) have been popular, because they work both for casual and going out. Canadian brand Kollar Clothing is a new streetwear label we’ve been stocking, and its denim jackets (£150) have sold well coming into spring. Business has been a bit up and down – we have a lot of good regulars and we’ve been in the same location for 17 years as a family-run business, so we have a strong establishment.



Vince Clark Senior buyer at The Priory in Bridlington

The Dr Martens Made in England 1460 Vintage boot (£170) has sold well, because not a lot of people are doing them around here. Norse Projects has done a cord shirt (£130), which was priced very well and the fact that it was jumbo cord made it very popular with our customers. The Gore-Tex long-line parkas from Nanamica (£360) also sold well because of their classic silhouette. Business has been up with online sales growing and growing. It used to be quite polarised with just younger generations shopping online, but now we’ve found our older customers are getting involved.


Jessica Walker Buyer at Fabric Boutique in Manchester

Our bestselling brand is always Vera Lucy. At the moment, its floral dresses (£36) are selling well because of the lovely fresh-coloured pastels to start bringing in the spring season. Fake leather trousers from Glamorous (£33) are also always popular because they are such a good fit, and we sell them every year. Love pinstriped trousers (£39) are really on trend at the moment, and are a nice dressy piece that you can pair well with shirts, so they’ve been good sellers. Business is steady after the post-Christmas slump, so will slowly start picking up towards the end of January.

Michael Pugh Owner of Aura in Ipswich, Suffolk

Diesel jeans (from £140) always sell well, particularly the skinny leg style. The bright colours and flamboyant patterns of Desigual coats (£150-£350) make people notice them from the shop window, so those have been popular. Contrasting to that, classic black dresses from French Connection (from £100) have sold well because of their understated style. Trade has been a bit temperamental, and although it pains me to say it, I’m finding it easier to sell through third-party websites than to get customers into the store at the moment.

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Elaine Edwards Womenswear buyer at R Barbour & Sons in Dumfries

Joules has sold well in general, but a standout item is the coloured rain mac (£90). We’ve had White Stuff cashmere round-neck sweaters (£100) in for the first time and it’s surprised us with how well they sold. In terms of price and value for money, Vero Moda is always popular, and its blouses (£25) are a customer favourite. It has been quite tough recently – the footfall has just not been the same, ever since October we’ve been struggling to get people through the door.



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Ted Baker

Monique Michel Sales assistant at HS2 in Guernsey

Ted Baker’s below-the-knee dresses have been a big seller. Its bodycon styles (£146) in seasonal prints and also the bright red variation have been a hit with the customers. Ichi chunky crew-neck knitwear (£30-£50) has also sold well, and they come in a variation of colours, so we see customers buying more than one at once. Animal has changed up its designs this season, and so the hoodies (£40) have been popular. They’re a lot plainer, moving away from the floral print they used to use heavily. Recently, it’s been busy because we still have our Sale going on.   

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