Great product, great store and great prices put Zara heads and shoulders above its rivals
Spring 10’s focus on pale and neutral shades, pared-down separates and loose lines all feed into Zara’s natural aesthetic and make it a season for the contemporary retailer to shine. Dusky pink boyfriend blazers and tan military jackets are all pulled off with aplomb. Jeggings, denim shirts and jumpsuits also tick trend boxes.
Zara always offers one of the most pleasant of shopping environments with its marbled stone floors, acres of space, mirrored pillars and discreet branding. The absence of the overpowering bright shades in many of the other stores this spring emphasises the clean feel.
Rolled-up cotton trousers are a good price at £30, while a denim shirt with embroidered panels at the shoulders for £40 is a nice twist on a piece which looks pretty much identical to those in all the other shops. A peach longer-length T-shirt with bands of tiny jewels at £20 is competitive for the level of embellishment. Colour wheels of linen shirts in sherbet shades are a nice alternative to plain cotton tees, but at £20 are a bit pricier than basics elsewhere, although plain cotton vests are just £5.