The trend for angular and sculptured shapes lends itself well to Zara’s clean, tailored handwriting – as does the nautical trend – and the retailer offers cocoon-shaped skirts, draped bubble dresses and harem pants, with a navy, red and white colour palette across less trend-led product. Bright satins and silks, and pretty floral dresses round up the collection, while Zara’s young-fashion sub-brand TRF serves up tiered boho skirts, jumpsuits and jeans.
The first half of the store is largely made up of tailoring and smarter product, but there are just enough basics in the mix to confuse customers and, sadly, the trend-led pieces, including a gorgeous silk, painterly print dress, are hidden among the more basic trousers and shirts. The boho and tribal trends are confined to the back, which is a shame as Zara has a strong collection of lovely floral dresses.
On Drapers’ visit, the changing rooms were disgusting: large dust balls covered the floor while the only stool was sticky. Of all the stores visited, Zara was one of the messiest, with lots of unfolded clothes strewn around the shop. Two members of staff were heard publicly arguing about break times. On the plus side, the store is spacious, despite the volume of product.
Zara offers excellent value for money and is arguably the most price competitive in its category. Vests and T-shirts start at £6.90 and knitwear from £9.90. The silk painterly print dress is worth the £59.90 price tag, harem pants are good at £25.90 and the jumpsuit is a bargain at £25. Jeans are also good value and start from £20.