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ZARA

Looks 7     

A dark and sporty palette is punctuated with pink and berry tones. Navy, lightweight nylon jackets sit next to gossamer knits in dusky pink and dark navy.  Tailoring is merchandised with fine gauge knitwear. A half-placket grey sweat hoody is one of the best basic-plus pieces in Westfield.

Store 6                                       

On the whole the men’s floor reflects Zara’s usual budget sophistication with wood tones and glossy recessed rails mixed in with table displays. One table of discounted items has been so thoroughly ransacked by shoppers that it reeks of jumble sale but with so many shoppers flipping through it, it is hard to apportion blame to the staff – tidying it would actually curtail shoppers’ browsing

Mix 8                                         

Zara has one of the fullest sweeps of styles in Westfield. One large corner is devoted to fully-developed formal stories and a smaller corner opposite is dedicated to jeans. In between the smart-casual stories are centred on colour led stories of the volume pieces. 

Value 8                                      

A strong value offer leads with basics such as £20 for crew neck knits. A crinkle-washed, checked shirt with Elastene in the weave is good for £30 and jeans go from £25 to £40 with the higher prices reflecting greater detailing. Suits at £150 are in line with young fashion prices and offer a more widespread appeal than the aggressive cuts of Topman, say.

SCORE 29

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