The go-to retailer for grown-ups looking to buy into key trends at affordable prices.
This is trend heaven. Red feather skirts, sequined jackets, zip-up pencil skirts, short pleated skirts with leather trims, wetsuit-like orange jackets, burgundy polos, tribal-print tunics, furry lambswool leather coat, slim-cut burnt orange trousers, Nordic knits, paisley blouses, pillarbox red shift dresses, faux-fur coats – the list goes on and on. No stone has been left unturned.
By presenting an androgynous look in its windows, Zara’s display is not particularly striking, but all that changes in- store, with mannequins wearing the most on-trend outfits. Trend-led product can be found everywhere, and the area devoted to sub-brand TRF is different to the rest of the store – brighter with rolling campaign images on a screen. But the changing room floor was covered with dust balls.
Zara remains the retailer to go to for grown-up, trend-led pieces at reasonable prices. Blouses – from paisley to polka dots – start from a very reasonable £29.99, while shift dresses and tunics hover around the £49.99 mark. A great, orange wool-mix double-breasted coat at £79.99 makes a lined blazer look expensive at £69.99, despite its good-quality lining.