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ZARA

The go-to retailer for grown-ups looking to buy into key trends at affordable prices.

Product 8

This is trend heaven. Red feather skirts, sequined jackets, zip-up pencil skirts, short pleated skirts with leather trims, wetsuit-like orange jackets, burgundy polos, tribal-print tunics, furry lambswool leather coat, slim-cut burnt orange trousers, Nordic knits, paisley blouses, pillarbox red shift dresses, faux-fur coats – the list goes on and on. No stone has been left unturned.

Experience 6

By presenting an androgynous look in its windows, Zara’s display is not particularly striking, but all that changes in- store, with mannequins wearing the most on-trend outfits. Trend-led product can be found everywhere, and the area devoted to sub-brand TRF is different to the rest of the store – brighter with rolling campaign images on a screen. But the changing room floor was covered with dust balls.

Value 7

Zara remains the retailer to go to for grown-up, trend-led pieces at reasonable prices. Blouses – from paisley to polka dots – start from a very reasonable £29.99, while shift dresses and tunics hover around the £49.99 mark. A great, orange wool-mix double-breasted coat at £79.99 makes a lined blazer look expensive at £69.99, despite its good-quality lining.

Score 21

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