Ringspun has dabbled with more basic pieces in the past few seasons, but the focus for autumn 09 returns to what the brand is so well known for - plenty of slouchy jerseys with liberal sprinklings, smatterings and coverings of embroidery, studding, metal detailing and applique. Motifs have been pared down for the menswear collection so that winged skulls and samurai prints lead the way, and there is a strong military theme courtesy of epaulette details on jackets and hardwear zips. New for next season are the combat trousers in black and grey with the brand’s signature embroidered touches on the pockets. Womenswear sees 1960s silhouettes fused with oriental prints, such as a cropped swing jacket with Japanese print lining, while designers have played with proportion adding oversized collars to boiled wool jackets. A 1980s story comes through on bubble hemmed skirts, sequinned batwing tops, pixilated print dresses and longer length, slouchy jerseys, and there is more bling for girls for autumn 09 on jerseys and dresses.
- Long sleeved figure hugging jersey dress with sequinned leaf pattern
- Patch jeans in dark indigo
- Perforated black leather biker jacket with contrast chest pockets, collar and shoulder panels
- Long houndstooth jacket with oversized collar
- Slate grey T-shirt with studded giant skull motif on back
Greg Roberts, brand director
“The past few years we’ve been trying to cater for too big a market so now we are concentrating on what Ringspun has historically been good at. Our customer likes to get plenty for their money and enjoys wearing their pound on their sleeve, so trying to sell them basic product just doesn’t work. For this season we have put our main range in line with our premium Riches range in terms of design so this means we can tap into the sub-£50 T-shirt market with a typically Ringspun product that before would only be available at a higher price point. We are also doing more forward selling, and have added pre-collections so that there are now four drops a year. We have grown our women swear collection by 35% for this season, and focused more on outerwear, knitwear and jersey dresses.”