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Robbie Williams' Farrell brand launches ecommerce site

Farrell, the menswear brand founded by pop star Robbie Williams, has launched its first transactional website to coincide with the launch of the autumn 12 collection.

The brand, which initially launched for autumn 11 as an exclusive collection for House of Fraser and etailer Very.co.uk, has been made available in Selfridges for autumn 12 as well as via the brand’s new transactional website.

Customers will now be able to purchase the entire collection online via the site, including all outerwear and accessories as well as some online exclusive pieces.

The site, www.farrell.com, also includes video content and the Farrell blog.

For more on the launch of the Farrell collection in Selfridges, see Drapers’ exclusive online image gallery.

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