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Rocket Dog strengthens team as it targets EU sales blast-off

Rocket Dog has made three key sales appointments as it bids to grow its UK and European sales by double digits for spring 13.

The women’s young fashion footwear brand has appointed Alex Cloote as EU export manager; David O’Malley as UK sales manager and Kim Boucher as sales planner. All are newly created positions, and the three will start on April 30.

The appointments are former Wolverine Worldwide sales director Derek Bowen’s first steps in formalising the sales structure of the business since he joined as European managing director in December.

Bowen, who replaced Tony Greenfield, told Drapers that he plans to re-establish the US brand in the UK and Europe, evaluating existing distribution channels and routes to market.

“We had a sales manager in the UK previously but it was never structured in a formal way. These appointments are about defining better ways of going to market in terms of sales processes, customer relations and brand building across the UK and EU,” he said.  

“In the EU we are aiming for significant double digit growth for spring 13 and beyond. I hope all three of these roles will help give better focus to us in terms of growing the business.”

Rocket Dog has around 180 stockists in the UK, across multiples and independents, but Bowen said there was potential for this number to increase.

Incoming EU export manager Cloote previously worked for footwear distributor 33 Joints as European brand manager on US brand Blowfish Malibu, which has a similar target stockist base and consumer.

O’Malley joins from footwear brand Timberland, while Boucher comes from technology company SES and has retail experience having worked at fashion and retail IT services provider ProLogic.

One Rocket Dog stockist told Drapers that since Bowen’s appointment he had increased his orders from the brand by 200%.

“Previously it was a brand that did ok for us,” he said. “But I guess it is fair to say it wasn’t the force it once was. Now though, I have the confidence the brand will grow and could become one of our best sellers.”

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