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Rose Foster, Chief executive, La Senza

Rose Foster storms 33 places in this year’s Top 100 after an excellent year for La Senza, which scooped Best Lingerie Retailer at last month’s Drapers Awards.

She has expanded La Senza’s offer with the introduction of leisurewear, maternity lingerie, girlswear and girls’ underwear, and upped its average store size to 2,000sq ft. As a result, Foster will expand La Senza’s entry and exit price points to offer a broader spread of product in stores.

Foster brushed aside concerns over a fragile economy by reporting some of the year’s strongest trading figures, including a massive 70% rise in pre-tax profits and a 20% uplift in sales to £118.8m for the year to March.

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