Retailers including Anthropologie, Banana Republic, Moss Bros and Reiss have signed up to take part in this year’s Royal Institute of British Architects (RIBA) Regent Street Windows Project.
Now in its third consecutive year, the project partners retailers along Regent Street with the Royal Institute of British Architects (RIBA) to showcase tailor-made installations by up-and-coming architects in their shop windows.
The exhibition, for which this year’s theme is ‘Play’, will be on display every day from 16 April to 6 May 2012.
The Regent Street Windows Project started in 2010 as part of the London Festival of Architecture and is now established as a stand-alone annual event.
Drapers spoke to Antonia Faust, Events and Projects Manager at RIBA, who said: “The aim of the project is to create a series of stunning and surprising architectural interventions in the everyday urban landscape, while providing a platform for architects to gain exposure to a wide audience.”
Faust pointed out the benefits to retailers participating in the project, including the chance to experiment with their window designs, while “receiving external design expertise, whose innovative ideas will surprise and engage members of the public and potentially attract new customers.”
RIBA works with the Regent Street Association to match each participating retailer with a suitable architect, ensuring that they will respond well to their brand identity. Previous participants have praised the project, including Levi’s, which took part last year.
Mark Neilly, Brand Presentation Manager at Levi’s, said: “It provided us with the opportunity to showcase the Levi’s brand in a new and different way, working alongside local architects who share a deep passion for innovation and craftsmanship.”
Architects involved in the project have approximately 8 to 10 weeks between being paired with a retailer and delivering the finished window. They work within a budget set by the retailer and the Crown Estate awards a prize for the best design.
This year’s final list of architects and their partner retailers will be announced in March 2012.