Sainsbury’s clothing and general merchandise division is growing three times faster than its food business, according to the supermarket’s interims published this morning.
The retailer today revealed solid interim results for 28 weeks to September 29, with total sales including fuel up 4% to £13.4bn. Like for like sales, excluding fuel, were up 1.7%.
Underlying pre-tax profits rose 5.4% to £373m.
Sainsbury’s said it had outperformed the market over this period, increasing market share to the highest point for nearly a decade – 16.7%.
Within clothing and general merchandise, it claimed this growth was even more significant. Although it did not split out the figures, Sainsbury’s said this division was seeing sales climb at three times the pace of its food arm.
Last month, the supermarket revealed its collaboration with TV presenter Gok Wan had been its most successful clothing tie up ever, driving the fashion division to reach 17% year on year growth.
Justin King, chief executive said: “We continue to succeed by remaining focused on delivering quality products, best-in-class service and value for our customers, without compromise.
“Brand Match, Nectar and our highly targeted coupon-at-till all reinforce our price competiveness. Whilst the wider economic situation remains challenging, we are well positioned to help our customers Live Well For Less.”