Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sainsbury’s launches Made in Britain kidswear range

Sainsbury’s is looking to bolster its Made in Britain credentials with its first domestically manufactured kidswear line.

The supermarket will start selling a range of six children’s T-shirts and three legging styles, produced at a factory in Leicestershire, this weekend. The items, which will be available for three to 12-year-olds, are £5 to £8, in line with non-UK products. Five women’s T-shirts made at the same factory will also go on sale this weekend.

Sainsbury’s has been planning the move for more than a year, and first hinted at its plans in an interview with Drapers in early March.

At that time James Brown, head of Sainsbury’s clothing brand Tu, said: “I would love to get a bit of British back in our clothing. In food it absolutely resonates with the customer, and I believe it could be the same at Tu.”

Since then, small Made in Britain elements have been added, and a spokeswoman confirmed this week’s launch means just over 1% of the supermarket’s total clothing production is produced in the UK. Other items include jersey tops and thermal socks.

John Carolan, head of buying for Sainsbury’s childrenswear, said: “We’re really pleased to help grow the UK manufacturing industry and it enables us to respond quickly to trends and customer demand.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.