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Sainsbury's menswear arm rises 23% as top line sales fall

Sainsbury’s clothing range Tu has continued to perform well, despite the supermarket reporting a decline in total sales of 1.5% for 10 weeks to 15 March.

The business’ like-for-likes also fell 3.8% in that period, although it maintained its markets share of 17%.

Despite a headline drop, the supermarket said its clothing business continued to perform strongly, with menswear in particular growing 23% year-on-year.

During the quarter Sainsbury renewed its collaboration with Gok Wan for a further 12 collections, and also released his 11th womenswear collection.

Tu’s new look clothing format has now been introduced into 53 stores, with a further 26 planned for the first quarter of the next financial year.

Outgoing chief executive Justin King said: “We have seen a decline in sales in the quarter reflecting tough comparatives.  This time last year our sales benefited significantly from the discovery of horsemeat in some branded and competitors’ products. We are pleased, however, that market data shows we have maintained market share at 17%.”

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