Sainsbury’s has appointed Sara Bradley as director of clothing as part of a reshuffle of its non-food division that comes into effect on Monday.
Bradley will replace Adrian Mountford, who has led the £500m Tu clothing business over the past four years.
Mountford has been promoted to director of general merchandise – which includes overall responsibility for clothing – and will focus on strengthening Sainsbury’s non-food business to form a “cohesive” general merchandise offer.
Bradley joined Sainsbury’s last year and is currently head of buying, design and technology for Tu.
Head of buying for general merchandise Claire Sollis will become head of non-food product technology and development and supplier compliance, which will include development, sourcing and corporate responsibility.
Jat Sahota will move from head of corporate responsibility to the new role of head of non-food marketing.
John Cooper, currently head of general merchandise, will take on the new role of head of non-food-trading and merchandising support.
Under Mountford’s tenure as director of clothing, Tu’s sales increased fivefold over four years. Mountford said: “We will focus on basic principles: product, the customer, and how we present that product in store. But there’s loads of room to grow in clothing as we grow the amount of space dedicated to it.”