Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sainsbury’s to end ‘sexist’ labelling of children’s costumes

Supermarket group Sainsbury’s is to change the labelling on children’s dressing-up costumes after complaints about sexism.

Pressure group Pinkstinks, which campaigns against gender stereotyping, raised the issue with the grocer after it labelled outfits such as nurses’ uniforms ‘girls’, while pilots, soldiers and – “most astonishing of all” - doctors’ white coats were all labelled ‘boys’.

Pinkstinks co-founder Abi Moore said: “We asked what sort of message this was sending to girls about what they are fit for and what their aspirations might be. As far as we are aware, there are more women at medical school than men nowadays.”

Sainsbury’s customer director Gwyn Burr told the campaigners: “It isn’t acceptable to suggest certain professions are the reserve of any gender. This is an error and one I am seeking to address as soon as possible.

“The new labels, which will be non gender-specific, will go on the next allocation of clothing so will be in store from July.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.