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Sainsbury's Tu range "star performer"

Sainsbury’s has hailed it’s own-brand clothing range Tu a star performer as it unveiled robust full year preliminary results.

Total sales at Sainsbury’s grew 5.7% to £20.38 billion for the year to March 21. Like-for-likes climbed 4.5%, the grocer’s fourth consecutive year of annual like-for-like sales rises. Underlying profit before tax rose 11.3% to £542 million.

Sainsbury’s said its non-food offer, which includes clothing, had continued to develop over the period and
that it was on track to launch clothing online during the next six months.

Sainsbury’s said its Tu clothing range was a standout performer for the supermarket. More than 40% of Sainsbury’s customers bought a Tu product over the year, an increase of 20%. The Tu range was also rolled out to a further 20 stores. Fairtrade T-shirts were the biggest selling volume line with more than two million sold over the year.

Tu is now sold in 290 Sainsbury’s stores. However less than a third of these sell an extensive range so Sainsbury’s said there was room for expansion of Tu.

Sainsbury’s chief executive Justin King said: “Our business is growing because we have responded quickly and effectively to a rapidly changing environment. Fixing fundamental parts of our operation through out ‘Making Sainsbury’s Great Again’ recovery programme has placed the business in a strong position.”

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