Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sales and margins rise at JJB

JJB Sports has reported a like-for-like sales rise and improved gross margin in recent weeks.

Comparable-store sales climbed 22.3% in the six weeks to July 4, when like-for-like gross margin improved to 43.9%.

The retailer, which issued the statement covering such a short period because it is hosting an analysts’ visit today to its refurbished Slough store, said performance was in line with expectations, despite England’s early exit from the World Cup. JJB launched its summer Sale 10 days later than last year.

Cumulative like-for-likes since February 1 rose by 12.1% and cumulative gross margin was up 7.3 percentage points year-on-year to 43.8%.

JJB Sports said that sales at the Slough shop, a trial format featuring new layout and navigation which reopened in late May, had delivered sales 9% above the chain’s average.

Another four stores will be refitted before the autumn.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.