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Sales rocket at My-Wardrobe

Premium etailer My-Wardrobe notched up sales of £5.1 million for the year to June 30, up 160% on the previous year, after revamping its website and upping its marketing.

The website has secured a further £2m worth of investment on the back of strong trading, which will be used to finance marketing and recruitment initiatives.

Unique visitors soared by 141% to 2.5 million for the year to June, compared with one million over the same period in 2008. The average order value is now £170.

My-Wardrobe co-founder Sarah Curran said she expected sales to grow to more than £7m this year and added that the business, which launched in 2006, will come into profit by the autumn.

Menswear, which was launched on My-Wardrobe in January, is expected to generate sales of £1m in its first year of trading.

Curran said: “We have put in place dedicated team resources and online agencies to drive and deliver results within each channel, which have helped us to over deliver on the forecast turnover for 2008/09.

“We have been committed to improving the marketing channels such as affiliate, social networking, international PR, blog outreach and targeted brand partnerships, in addition to the continued focus on the design and innovation for the website itself. It was key for us to invest in these departments this year.”

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