Shying away from the traditional catwalk show of previous years, Salford took a more relaxed approach and held a virtual show at Umbro Studios.
A big screen hosted a live catwalk show, were and individual piece from the 27 students’ final collections were shown. The event also featured the unveiling of an app for iPhones and iPads which lets industry users take a 360° view of the shows and look up contact details and profiles of each student.
Bashir Aswat, course leader for the BA (Hons) Fashion commented: “We’ve been running catwalk shows for a number of years and while these have been very successful we wanted to try something a bit different”.
“Thanks to the support from Umbro and help from the computer science people at the University we’ve been able to create the virtual show and the app that will bring real value to this talented group as they look to establish their careers”.
The event was wrapped up with an awards ceremony presented by Menswear Buyer Editor Nick Cook.
One of the awards was the Overall winner of the Best Collection and was sponsored by Harvey Nichols and winners were Kerry McGill and Charlotte Waters whose work will now be showcased in the Manchester store.
On top of the above this has been a fantastic year of achievements for Salford Fashion and Styling courses. Here are just some of the achievements Salford university students have achieved:
- Winner of the British Fashion Council 2011 Portfolio Award (2nd Year in a row)
-10 students work has been requested by Italian Vogue for special feature September issue.
- Charlotte Waters shortlisted for the GFW knitwear award final 3 and was also featured in the Guardian Newspaper as upcoming designers and ones to watch
- Joanna Gay and Nicola Breams worked was requested by Maxmara for short listing for a potential Internship/job in Italy
- Image making styling students work has been featured in many publications this year including ID and Vice Magazine as well Super Super
- Kerri Goulden and Esther Ndongala were finalists in the Fashion Awareness Direct Competition and they both had an opportunity to present their work during London Fashion Week in February as a result both have been offered internships in London with a design company.
- James Pilcher – Offer of Menswear at RCA (Royal College of Art)
Designs from final year BA (HONS) Fashion Design course……
The App is called 27 and is free. It can be downloaded from Apple’s App Store here