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Scooping the competition

Building on the success of its previous four seasons, the spring 13 edition of premium womenswear trade show Scoop showcased its usual mix of established UK and European labels, alongside new exhibitors and fresh talent.

The show, now in its fourth season, saw more than 200 directional fashion, accessory, jewellery and lifestyle labels from the continent, converge on the Saatchi Gallery in London to showcase their spring 13 collections to buyers from the UK and overseas.

This season Scoop dedicated a whole area to Belgian designers in the first of a series of ‘Scoop Spotlights’ on fashion-forward European markets, where it showcased new label Nathalie Vleeschouwer, Sandrina Fasoli, Essentiel, and Rue Blanche among others.

Scoop also freshened up its offer by adding menswear for the first time; highlighted fresh talent via a collaboration with the Royal College of Arts; and debuted a raft of first-time exhibitors. Labels showing for the first time included US pop star Gwen Stefani’s L.A.M.B (who apparently loves hounds tooth so much she has her LA bathroom decorated in it BTW), Rebecca Taylor, Vintage by Fé, Bold Boys, Marie-Sixteen and Fabuleux Marcel; denim by Mother and Bluelab; and shoes by Zoe Lee and Paloma Barceló.

Speaking to Drapers about the show Janine O’Keefe, owner of womenswear indie okeefe, which is based in Esher, Surrey, said: “There was a very professional atmosphere this season and a much better mix of price points compared with previous seasons when it was been very premium. There were a few affordable quirky brands that we picked up.”

She added that her favourite collection at the show were from existing suppliers Just In Case, which she described as “really strong”; and Australian resort wear brand One Season. O’Keefe also bought into two new labels at the show, including Spanish brand Vilagallo, which she said offered “fabulous dresses at incredible price points. With dresses starting at £35 wholesale, and jackets at £65”; and Bagllerina, with its folding leather ballet pumps at £51 wholesale, which O’Keefe expects to “sell really well”.

Having attended the show for the past few seasons, it certainly seems to be gaining pace, and O’Keefe even describes “it as the place to be”. One thing is for sure, it’s definitely one to watch.

James Knowles, Features Writer, Drapers
james.knowles@emap.com

Read more from Scoop

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