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SecretSales expands team with key hires

Private sales etailer has bolstered its senior team with five new hires, four of whom have come from direct competitors Cocosa and Brand Alley.

The appointments include Cocosa’s former production manager Charlotte Valerio, head of editorial Helen Kaye and head of design Efi Ntoumouzi of Cocosa. They join in the new positions head of photography, head of editorial and head of creative respectively.

Greg Brien, formerly merchandise manager at Brand Alley, has joined as head of merchandising, while MyWardrobe marketing director Robert Moss has been hired as chief marketing officer.

All five have started at the business already and join two new hires in SecretSales’ technology department: Douglas Squirrel, who is vice president of engineering; and Marta Datkiewicz, head of product management.

Squirrel and Datkiewicz are focusing on a new behaviourial customer strategy, which will create tailored email content for individual customers.

The expansion comes as SecretSales reports a 70% increase in revenues in the fourth quarter of 2012, compared to the same period in 2011.

New membership registrations have risen 350%.

SecretSales co-founders Sach and Nish Kukadia, hope that this growth will continue in to 2013 and are targeting a 70% increase in revenues for 2013 compared to 2012.

“The talent that we have been able to attract is testament to the brilliant work we’re doing,” said Nish Kukadia, chief executive of SecretSales. “We have ambitious plans for the coming year, which include an ongoing review of acquisition opportunities.”

In February 2012 SecretSales received a £6.3m funding boost from a syndicate of investors which it said it would use to boost its technology, marketing and sourcing functions.

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