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Selfridges to extend Oxford Street flagship store

Selfridges is set to extend its flagship store on Oxford Street as it is understood to be on the brink of appointing The Shard architect, Renzo Piano.

According to Building Magazine, if the extension goes ahead it will include a luxury hotel and additional retail floor space.

But it will be smaller than previous £300m extension plans tabled around a decade ago.

Selfridges had aimed to increase selling space by 20% or 100,000 sq ft. The space would create a bigger food hall, a men’s fashion department and a sportswear unit. A hotel, offices, leisure and residential facilities and a new car park were also a part of the design.

The retailer secured planning permission for the extension, which would have meant demolishing office space, car parking soace and the Selfridge Hotel. But Selfridges withdrew the planning application in 2004.

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