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Sergio Rossi reopens refurbed London flagship

Sergio Rossi, the Italian luxury footwear and accessories brand, has reopened its London flagship store on Sloane Street with a new design concept following a refurbishment.

The 594sq ft store was designed by the brand’s creative director Francesco Russo and London-based design consultancy Studioilse.

The store is divided into a ‘front stage’ and a ‘back stage’ with the former featuring an Italian marble floot and the latter being darker and more intense featuring a velvet sofa and deep-blue walls.

The new concept has already been incorporated into Sergio Rossi boutiques in Paris and Rome.

 

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