Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Shoedazzle UK to close after four months

The UK arm of Shoedazzle, the online footwear, handbag and jewellery styling service co-founded by US reality TV star Kim Kardashian, is to close.

The members-only store, which was founded in the US in 2009 and launched in the UK on September 6 last year, has announced that it is to cease trading in the UK on January 31 in order to focus on its US business.

According to an email sent out to the site’s members, membership will cease after January 31 and any remaining credits will be refunded to the member’s original method of payment.

The site worked by allowing members to subscribe for £39.95 per month which entitled them to one item each month from the range of own-brand footwear, handbags or jewellery sets.

Shoedazzle recommended product to members based on a series of questions answered during the sign-up process. Everything on the site is now being sold at 50%off in a closing down sale.

The site faced competition in the UK from membership-only site Stylist Pick which relaunched this autumn, offering members the same £39.95 per month service.

In December Stylist Pick launched a footwear collaboration with Cheryl Cole and promoted this via TV advertising.


Readers' comments (1)

  • Both sites are ludicrous...bets on for Stylist Pick to close within the year too!

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.