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Shop Direct product boss joins TM Lewin

Shop Direct group product director Matt Hudson is to leave his role at the home shopping company to join shirt retailer TM Lewin as merchandising director next year.

He will continue to work at Shop Direct, the company behind the Littlewoods and Very home shopping brands, until the end of the year. Shop Direct is searching for a replacement.

Hudson, who has helped improve the quality and range of products during just under two years at Shop Direct, is joining TM Lewin after a period of product diversification.

Since 2008, the chain, which has traditionally focused on formal shirt offers such as four for £100, has extended its range with lightweight knits and outerwear, as well as introducing womenswear.

Before Shop Direct, Hudson was managing director of womenswear chain Monsoon for just over a year. Prior to that he was trading director for womenswear, lingerie and girlswear at Marks & Spencer. At Shop Direct he oversaw the launch of Littlewoods’ partnership with Coleen Rooney, wife of footballer Wayne.

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