Hardy shoppers braved sub-zero temperatures to hit London’s West End over the Easter Weekend, with footfall up by 3.9% and spend totalling £130m across the three shopping days.
Easter Monday saw a record-breaking 15% increase of footfall over Bond Street, Oxford Street and Regent Street, according to the New West End Company, which represents 600 retailers in the area. Bond Street saw a 6.3% year-on-year rise across the three days. Luxury department store Liberty has reported a 20% increase in sales with tourists driving spend.
A rise in international visitors from the US, the Nordic countries, Germany and France taking advantage of the favourable exchange rate drove footfall.
Jace Tyrrell, spokesman for the New West End Company, said: “Despite reports of domestic travellers making last minute overseas trips, and concern amongst businesses that the cold weather would keep shoppers at home, shoppers were out in force in London’s West End with some retailers reporting double digit growth.”