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Shoppers use 2m discount vouchers every day

UK shoppers redeem more than 1,500 money-off vouchers every minute, or 2 million every day, saving £2.7bn per year.

According to research by price comparison website moneysupermarket.com consumers save more than £56 per month each using the vouchers.

The site found that the use of shopping vouchers rose 6% over the last six months and 38% of consumers use a discount voucher twice a week or more.

54% of those polled said that they used vouchers on a regular basis for clothes.

In the run up to Christmas 46% of those polled said that they would use discount vouchers to buy presents.

A moneysupermarket.com spokeswoman told the Telegraph: “Our research showed that the vouchers are becoming an expected and valued part of our shopping routine. A few years ago it would have been unheard of for people to pay for Christmas presents using vouchers - now almost half of us won’t be shopping without them.

“It’s a clear reaction to living in more cash-strapped times when retailers and restaurants are desperate for us to spend with them and must offer discounts in order to compete.”

Readers' comments (2)

  • Agreed, This has led many retailers to adapt their voucher code releases to what the customers actually want with more midweek and long term codes being released as well as better product specific deals. I like to visit http://www.vouchersmarter.co.uk when searching the voucher codes online.

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  • yes, a good article, discount code is a good way to save money, but not easy to find on internet, some codes were expired after we find a good codes. I would like to use a UK local discount codes, http://www.newvoucher.co.uk because it's fresh.

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