Since its inception in 1976 to winning Menswear Brand of the Year at the Drapers Awards 2008, Paul Smith has personality, commerciality and longevity in equal measure.
Designer Sir Paul Smith’s penchant for the quirky and unusual is manifested in the flamboyant linings in his tailoring and unique buttons on his shirts. His reworkings of quintessentially British garments, such as the cricket jumper, are employed for men and women, and place him in the rare position of being both creative and commercial.
Today the Paul Smith brand has 12 collections wholesaling to 35 countries. Its trademark stripes – as much a device in its retail design as the product – have made Paul Smith one of the most recognisable brands in the UK.