Sir Philip Green gave details of the Topshop New York launch and his plans to open up to 15 US flagships at a press conference in New York last night.
Sir Philip Green told US trade magazine WWD that although he hadn’t yet signed any more stores in the US he was looking at roll out potential in North America.
He said: “I don’t think we are going to be overly aggressive. 12 to 15 flagships - that’s my sort of thinking. We are not thinking several hundred outlets…I like Miami. Los Angeles is ok. Las Vegas would be good. I think we will go to Boston. Maybe we need another store in New York.”
He added that Canada was also on his radar for Topshop openings.
Green said that Kate Moss would attend the launch of the 40,000sq ft New York Topshop store at 478 Broadway, when it opens on April 2.
Topshop New York will receive around 50 new lines every seven to 10 days. That compares with around 300 new lines at its London Oxford Circus flagship every week.
Green said he also planned to launch two collections by US designers in the New York store and said there would be an exclusive range designed by Barbara Hulanicki, who founded Biba, in the flagship from April 28.
He added that Topshop would stick to a no-Sale policy. He said: “This is going to be all about content - great product.”
He said that Topshop’s Sale week post-Christmas in the UK had proved the young fashion retailer can drive sales without discounting. He said: “70% of the product we sold was at full price anyway. It was our biggest week in our history.”