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Slaters opens first web store

Discount menswear retailer Slaters has launched a transactional website in a bid to grab a slice of the growing online market for cut-price clothing.

The site sells brands including Aquascutum, Daniel Hechter, French Connection and Pierre Cardin, as well as Slaters’ own-label shirting for men and its women’s workwear range, at discounts of up to 40%. Suits are priced from £69 to £350.

Like other discount branded retailers, Slaters had avoided advertising its brand portfolio, but increasing opportunities online and greater acceptance of the discount model among brands added to the impetus for a transactional website.

Slaters marketing director Susan Rose said: “The market has changed over the past few years and you have to use every tool available. The brands are changing their attitude more now as well. This is the way that men are shopping. They can research online so the website is likely to direct shoppers to the Slaters stores too.”
Rose said the company would be tweaking the website before its full launch. “We’ve had a good reaction so far, but we are still working on it and will be putting more product online over the coming weeks,” she said.

Slaters has 24 stores, mainly on the first floor of buildings, which tend to have lower rents.

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