SnapMyAd, a free iOS app from the US that allows retailers and brands to reward brand advocates for their photos, plans to come to the UK by the end of the year.
The app works in collaboration with Instagram. Once signed in via their Instagram profiles, users can view the latest promotions on the home page or search for brands and see what deals they are offering in exchange for the best photos. After uploading a photo, other users can view it and decide whether they like it. The photo with the most likes wins the offer.
Once a winner has been chosen, SnapMyAd releases the winning photo to the brand or retailer to use as they wish,as well as passing on contact details of the individual or group of winners.
Josh Lee, founder and chief executive of SnapMyAd, believes retailers can use the app to reach a new audience and encourage them to shop either online via discount promotions or in store with gift card offers.
SnapMyAd launched in the US in April 2013 and has more than 10,000 users.
Last week, Instagram confirmed it would sell advertising space on its photo-sharing app within the next 12 months.