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Snow sends fashion sales sub-zero

Like-for-like fashion sales plunged 23.1% for the week ended February 8, when the snow and ice froze consumer shopping plans.

According to BDO Stoy Hayward’s like-for-like club, fashion retailers bore the brunt of the bad weather last week, with every sub-sector experiencing a fall off in demand.

BDO Stoy Hayward head of retail Rupert Eastell said: “The recent run of positive results came to a grinding halt last week as heavy snow in most parts of the country seriously affected sales.”

“Many shopping districts were described as virtual ghost towns for much of the week, with the snow causing huge disruption to the transport network. As a result, all three sectors witnessed decreases, with fashion retailers in particular experiencing a very bad week.”

“Although there was some evidence of a pick-up in online activity, with many consumers stuck at home all week, this upturn was not strong enough to offset the fall in store based sales.”

For the same week last year fashion sales rose by 7.5%. Sales were helped by the weather and a cut in interest rates.


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