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Social Media: Three lessons in taking the internet by storm

Wavey Garms is a free selling vintage fashion platform for likeminded people. With over 70,000 members and buyers on Facebook, social media platforms have allowed founders Andres Barry and Gabrielle Roberts’ dreams of creating a nostalgic fashion community become true. And they have some tips for you too.

Find the correct social media platform to interact with your customer base

“Depending on your target market, different ages will engage on different platforms. In our experience, Facebook is our number one platform because of our age demographic being 17-30. Our customers use Facebook more than any other platform. Strong research into social media audiences will stop you from wasting your time setting up platforms that will not help your business. We have 7,000 friends on Facebook, 3,789 followers on Instagram and 316 followers on Twitter. You will be able to see from the figures, which platform works best for your business.”

Make sure you communicate with your customers constantly on social media

“Posting up to date information about your business daily stops your customers from forgetting about you. We like to tweet regularly and post “What do you guys think of this?” questions with pictures of our vintage clothing. Our customers can get involved and share their opinion; it shows that we are more interested in what they want- which is always a good thing. This helps create our Wavey community, you can put a face to a name and it becomes more of a social event so that people can make friends who are likeminded too.”

A tech-savvy business is an attractive business

“Keeping up to date with the latest social media sites is key. Instagram is a great tool to promote, so make sure your business is forward thinking. It’s simple to make your business more interactive by posting moving videos and photographs- you add an interesting dynamic. We enjoy making videos rather than just uploading images onto Instagram, it’s fun and we believe it helps attract our target audience. Our inspiration is through culture and music which can be expressed best over Instagram, so if we want to hire an intern, we go through their Instagram to see if they are the right candidate- it’s a good hiring tool.”

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