A new jersey for 2009? Why?
Players need to be able to move freely during a game and the design of their uniform plays a key part in this. The goal of Adidas has always been to develop match apparel that allows players to perform at optimum levels. Hence the new Super 14 range has seen a “combination of the latest product technology, high quality fabric, and some great cosmetic changes,…resulting in a high-performance, great looking jersey”.
Similarities and Differences:
The core colours in the range are the same as previous years, along with the basic jersey design. The main visable difference in the 2009 range is the new motif design, which features on the left-hand side of player’s chests. Each franchise features a motif that uniquely characterises the roots of its region; making the players stand out in the crowd even more than before.
Each year, the jerseys showcase the latest product technology, with this year’s range being made from the latest Performance Polyester - Climacool fabric. Find out more about its properties below.
Special Tailoring Techniques and Unique Fabrics:
“The new jersey contains the latest version of our product technology, ForMotion™ that allows the jersey to move naturally with a player’s body”, states Adidas NZ Managing Director, Greig Bramwell.
The apparel (in this case the jersey) was designed to support the unique way in which the body moves, allowing players to not only move freely, but also supporting their body position throughout the duration of a match in various types of play, from passing to scrums.
As a result, the uniforms were designed to be not only flexible and sturdy, but also light and breathable, with fabric weight being reduced this year and greater mesh content included. This seasons jerseys proved to be durable, thanks to the Polyester climacool fabric from which they were made.
So what exactly is ClimaCool®? It’s an integrated system of technologies, which all work together to regulate player’s bodies. This is said to be something that single fabric technology doesn’t do so well. Climacool is known for its ability to draw heat and sweat away from the body, through a combination of heat and moisture dissipating materials, along with ventilation channels.
I have to say that after reading about the new technology employed and the way that it works, I was pretty convinced about the merits of the fabric, but when Adidas stated that “an athlete can actually stay cooler in ClimaCool® apparel that they can in bare skin”, I was well and truely sold on the idea.
Get your Hands on a 2009 Jersey:
Replica jerseys are available now, for men, women and children, at sportswear stores nationwide (in New Zealand).
If you’re just interested in seeing the uniforms for yourself, you can do so by visiting http://www.allblackshop.com/, or by watching highlights of the Super 14 matches.
So, I guess all that remains is to question how South Africa took out the competition and got to the top of the table. Surely with these well-designed and engineered uniforms New Zealand should have taken out the title again this year? I guess we’ll have to wait and see what interesting and innovative technology will be available next year, to help take us to the top.
In the meantime, it’s reassuring to remember that even though we didn’t come first I really can’t complain about our provincial teams being placed 2nd, 3rd and 4th. Thanks Adidas (oh and the boys in the jerseys) ;)