Spanish brand Xti coming to the UK

Xti distributor Epic Footwear, a division of Fresh Footwear, whose brands include Rubber Duck and Golddigga, would not be drawn on the names of target stockists but did reveal that it would be seeking distribution across multiple and independent retailers.

The brand, which was shown to UK buyers at footwear show Micam in Milan last week, operates several standalone stores in Spain in locations such as Alicante, Murcia, Seville and Bilbao.

Xti, which produces both men’s and women’s footwear, is also distributed via independents and department stores throughout Europe, with its largest markets being Spain, Italy and Germany.

The brand is stocked in department stores such as Il Corte Inglés in Spain and Gortz in Germany.

Epic Footwear managing director Dave McDonogh said: “With Xti’s approach to fashion being a mixture of current-season trends and customer-immediate demands, and price points that offer value for money, the brand is an ideal fit within our company and for the UK market as a whole.”

The face of the brand is model Irina Shayk, who is also the girlfriend of footballer Cristiano Ronaldo. Shayk features in Xti’s autumn 11 campaign and will also model for the spring 12 campaign.

UK wholesale prices for Xti range from £12 to £30.