Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Spring 08

The marketing campaign was all about how easy it was to get to Barcelona.

TITLE flyBBB

SLOGAN It’s just a flight away

DATES July 4-6, 2007

EXHIBITORS more than 1,000

VISITORS about 91,000

 

The Active Guest Management initiative worked well, assisting visitors with rI must have been to every Bread & Butter during my days at Republic, JD, Littlewoods and Next. Overall, B&B is the most valuable trade show in the world. It’s always been an open event and it is always so easy to get to the people who make real decisions. It is absolutely the place for recruiting brands and is perfect for gathering and disseminating business news, and what is hot and not. I’m sure Ugg owes a lot of its success to the very cold January shows in Germany, while first Birkenstock, then Havaianas, then FitFlop owe a lot to the sweltering July editions. B&B has always been good for trend-spotting, as long as you filtered out the Italians’ and Germans’ ‘unique’ style…

Kathy O’Driscoll, fashion and footwear consultant egistration, flights and accommodation. It all paid off - and how! - as July 2007 saw more than 91,000 visits to Fira de Barcelona.

With no Berlin show to distract anyone, international visitors went up an astonishing 50% against a year earlier. Some 65% of the visitors were from outside Spain; in all, some 99 countries were logged into the B&B registration computers. To emphasise that almost everyone flew in to Barcelona, the B&B staff, hostesses and hosts were dressed in stewardess and pilot outfits.

Buyers came to the show looking for something new, and British brands were busier than ever with international visitors from as far as the Middle East and Japan.

Karl-Heinz Müller unveiled his latest plans to increase the scope and reach of Bread & Butter to take in sectors such as textiles, laundries and finishing. The entire show, he said, would be expanded from 1.1 million sq ft to 1.7 million sq ft.

Among the three days of fun and frivolity, Pepe Jeans’ face of the season, Sienna Miller, attended the brand’s fashion show along with Spanish resident Jade Jagger.

Fashionwise, in the miles of aisles, there was a revival of the colour clashes, all-over graphics and neon colours of the 1980s, while the decade also inspired a clean sport-casual trend that nodded to tennis style. Saturated summer colours such as yellow and orange provided a bright alternative to soft grey shades. Tech sports concentrated round nylon and shiny finishes, while in the indie rock vibe grey and monochrome predominated. Attracting attention were brands such as Fenchurch, Seal Kay, Fly53, Drunknmunky, Amplified, Golddigga, Bench and Supremebeing.

 

I must have been to every Bread & Butter during my days at Republic, JD, Littlewoods and Next. Overall, B&B is the most valuable trade show in the world. It’s always been an open event and it is always so easy to get to the people who make real decisions. It is absolutely the place for recruiting brands and is perfect for gathering and disseminating business news, and what is hot and not. I’m sure Ugg owes a lot of its success to the very cold January shows in Germany, while first Birkenstock, then Havaianas, then FitFlop owe a lot to the sweltering July editions. B&B has always been good for trend-spotting, as long as you filtered out the Italians’ and Germans’ ‘unique’ style…

Kathy O’Driscoll, fashion and footwear consultant

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.