Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Spring 09

The seventh Bread & Butter Barcelona saw a bit of spring cleaning by the organisers.

TITLE NEW ORDER

SLOGAN Profile your business

DATES July 2-4, 2008

EXHIBITORS 893

VISITORS 89,168

 

After a weeding out of less-than-selected brands, there were about 60 fewer exhibitors (leaving a measly - ha ha - 893 for visitors to view). The halls and sections, meanwhile, were re-engineered to improve navigation.

An improved entrance arrangement speeded the ingress of the more than 89,000 visits. This was a decline from the previous season - the first time the event had lost numbers. Fewer visitors from Spain, Germany and Italy was the cause. By contrast, UK visits increased to a new high of 7,516, up 12%.

Some new attractions did not excite many UK visitors though. One was The Source, the new B&B hall for the textile industry - mainly the denim sector, actually. But for its inaugural Denim Talkshow,

B&B typically pulled in big names - Elio Fiorucci, François Girbaud, Adriano Goldschmied and Luigi Martelli of the eponymous Italian laundries formed the undeniably expert panel.

Inspired by the Bauhaus movement, the season’s advertising campaign highlighted the show’s “New Order”. But buyers looking for new things to order were disappointed as brands once again paraded rails full of checks, 1980s sportswear, printed tees, coloured denims, tech-looking fabrics and fruit-salad brights for womenswear.

Happily, any worries about what might entice punters to buy in the autumn were forgotten as the Brit pack partied heartily at the Buda Bar and at parties thrown by, among others, French Connection and lads’ mag FHM.

 

Karl-Heinz Müller and the highly efficient team he’s built around him have changed forever the way the jeans and casualwear business interacts. We were used to long-term fairs like SEHM or Cologne staying in one place, but to make a fantastic success in four different venues in two countries is unique. My best memory is not of any show, however, but of Karl-Heinz’s 50th birthday party in Berlin on February 23, 2007. It was organised with all the attention to detail you’d expect and was a complete blast. If they have an equivalent to knighthoods in Germany, I think the bearded smiler is due one.

Eric Musgrave, ex-editorial director, Drapers

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.