British designer Stella McCartney is to design a kidswear range for Gap. The collection is expected to hit select Gap Kids and Baby Gap stores in late 2009.
It will sell in the US, Canada, the UK, France, Ireland and Japan, as well as online in the US.
Stella McCartney said: “For years now I’ve wanted to create a collection for kids, it’s something I’ve often been asked about. I believe that this one off collaboration will be a great way for customers to be able to participate in the Stella McCartney brand. I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate. It’s really exciting for us to do a boys and girls collection for the first time.”
Gap president Marka Hansen added: “We’re thrilled to have the opportunity to build on successful past collaborations with a world class design talent like Stella. I’m looking forward to offering our GapKids and BabyGap customers her unique interpretation of Gap’s casual American aesthetic. Her experience as a parent and designer are sure to delight both kids and parents alike.”