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Stephen Sunnucks, European president, Gap

Gap has endured another rocky year as the consumer downturn bit into recovery plans, sending like-for-likes plummeting month after month and handing Spanish fashion group Inditex the crown as the largest clothing retailer in the world.

European president Stephen Sunnucks brought the Banana Republic fascia to the UK, opening a flagship on London’s Regent Street, but little has been said about sales performance.

Sunnucks was dealt another blow when the European design team, which he created to ensure Gap served UK customers with UK-relevant product, was axed following a cost-cutting drive implemented by the US head office. Gap says it will continue to create European-specific product but that this will be done from the US.

Sunnucks’ role has shifted to focus on expanding into new international territories. He is also planning to launch Gap online.

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