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Steve Robinson, Chief executive, M and M Direct

Steve Robinson was drafted in as chief executive of discount sports and fashion etailer M and M Direct after a second buyout by US private equity firm TA Associates last year.

Robinson joined from Tesco Direct, where he was chief executive, and at the time said he planned to grow sales to £150 million within a few years – they currently stand at almost £100m this year.

Robinson has ambitious growth plans and this summer relocated the business to a 200,000sq ft distribution centre in Hereford, doubling capacity.
Hitting the £100m target means the company will have almost doubled its turnover within three years, thanks to the boom in the discount and internet sectors.

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