Plans to relocate Stitch and update the show couldn’t come too soon, says James Knowles.
Menswear trade show Stitch returned for its autumn 13 edition with its new mid-week dates aimed at pulling in the buyers. And despite lacking the buzz of trade shows such as Pure or Jacket Required, the move appeared to have paid off with reports of solid trade and key buyers in attendance on the first morning, according to exhibitors.
But Stitch is of course about the undergo a more fundamental metamorphosis as it gears up to launch womenswear for its spring 14 edition. It’s a move that perhaps couldn’t come too soon in terms of driving footfall and taking on the likes of Pure London and Moda.
However, with more than 100 labels present, the show offered up a well-edited selection of brands this season, with the likes of Gas marking its UK re-launch, to brands newly launching on these shores, such as Original Eskimo.
Split into three sections; Stitch, it’s main branded section; Switch, dedicated to streetwear brands particularly present in the European market and International arena; and Vision, which showcased niche and emerging designers.
The first day at the show – currently located at the Business Design Centre – did feel quiet, but the exhibitors I spoke to were confident. However, rebranded at Stitch London for spring 14 and relocating to The Sorting Office on New Oxford Street, will no doubt raise interest and take things up a level in terms of attendance and prominence in the buying calendar.
For our review of the show and the brands to watch, read Drapers February 23 issue and keep an eye on the website.