A few months ago I did a blog post about Stitch menswear show and mentioned how the show lacked a little bit of brand experience. Well I am certainly eating my words now as Stitch have appointed a new creative team.
The new creative concept is headed by Antony Wallis and Stylorouge. Wallis, the creative mastermind behind 40° and clothing label Trigger Happy has joined forces with Stylorouge, the cross-media design consultancy responsible for memorable campaigns for Blur, Ted Baker and the cult movie Trainspotting
The new aesthetic behind the show is best described as gentleman’s club meets the modern man, in a visual fusion that reflects the shows plentiful character and huge brand reach. Antony described it as ‘A wry nod towards the traditional values of gentlemen’s tailoring, but with an eye on what’s happening now and in the future.’ The new creative has been carefully designed to build on what Stitch has already achieved, and not take it apart.
The innovative floor plan at the new Earls Court 2 venue has been created to encourage more of a customer experience, allowing Stylorouge to inject experiential creative within the show for August.
Stitch remains the pioneering menswear brand that goes out of its way to find the best and most interesting brands to showcase, from established British labels through to cutting edge international designers. Core values for Stitch include quality, diversity, tradition, resilience, creativity and innovation; all of which will be reflected in the new look trade show. The
Stitch show itself has been meticulously planned for a unique customer experience that cannot be beaten.
Stitch founder Brian Duffy comments; “Myself, the brands and the whole Stitch team are excited with the direction of the trade show, following on from the successful visitor numbers last season this show will make its mark in the UK market. With an innovative new look and feel the show itself has been meticulously planned to enhance the experience for all brands and visitors alike.”
Stitch Spring Summer’12 will take place at Earls Court 2 from the 7th – 9th of August
So what are you thoughts on the new creatives?
Emma Doyle www.manchesterfashion.com