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Stitch to be replaced by new concept

Underachieving streetwear show Stitch is being replaced next season with a new concept by founder Brian Duffy and his new business partner Howard Eggleston.

Eggleston has taken a minority stake in the business, which is being given a new name and format for the autumn 14 edition. The concept will include menswear and womenswear but will also include ecommerce and SEO firms.

Speaking exclusively to Drapers, the pair admitted that Stitch - which held its eighth edition this week - had so far failed to engage with young fashion and streetwear brands and buyers.

Yet the duo maintained there was a place for a biannual trade event in an area that is currently dominated by Jacket Required.

Duffy explained: “Howard is bringing several tiers of support that go beyond his financial involvement. His knowledge of and contacts in the industry will be invaluable. I’m good at logistics and physically building the show. Howard is very good at what might be called the ‘front of house’ parts.”

Eggleston has previously been involved with fashion retailers Van Mildert, Strides Menswear and Social Store in the northeast of England.

He now owns bar chain Lotus Lounge and runs streetwear brand Holy Ghost.

His pull in the sector was highlighted by the large contingent of buyers from nine-store premium retailer Cruise who attended Stitch on Tuesday. One, who wished to remain anonymous, told Drapers: “Jacket Required is a great show, but it’s premium level. There is room for another at Stitch’s more accessible level. We should have a decent show in London - we are tired of going to Berlin.”

Eggleston said the starting point for the new concept was the show’s new premises - The Old Sorting Office in Holborn, London, which is used for shows during London Fashion Week.

“We are committed to being here for at least six seasons,” Eggleston told Drapers.

Readers' comments (5)

  • Stitch isn't working, so why should the new concept be any different? Part of the problem is that Trade Shows are massively overvalued. They are not a necessity. They are something that you can dip in an out of once in a while. Far better to go to a showroom and do some business there and go out on the town afterwards, than be stuck with clueless department store buyers whose wives by their clothes from M&S.

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  • I wish Brian and his team all the best. The UK definately needs a Sport and Street show along the lines of Bright or Seek.

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  • Thierry BAYLE

    This quote relates to retail, wholesale ... and trade shows
    You don't need to change, survival is not mandatory.

    I agree with Roger to say that there is still a market share to grab. Of course, the vision has to be right and it has to be executed well.

    All the best


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  • Edited By Moderator

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  • Leslie Docherty

    Its easy to be crass when you are anonymous. Best of luck to the guys, at least they are sticking their heads above the parapet and trying.

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