Underachieving streetwear show Stitch is being replaced next season with a new concept by founder Brian Duffy and his new business partner Howard Eggleston.
Eggleston has taken a minority stake in the business, which is being given a new name and format for the autumn 14 edition. The concept will include menswear and womenswear but will also include ecommerce and SEO firms.
Speaking exclusively to Drapers, the pair admitted that Stitch - which held its eighth edition this week - had so far failed to engage with young fashion and streetwear brands and buyers.
Yet the duo maintained there was a place for a biannual trade event in an area that is currently dominated by Jacket Required.
Duffy explained: “Howard is bringing several tiers of support that go beyond his financial involvement. His knowledge of and contacts in the industry will be invaluable. I’m good at logistics and physically building the show. Howard is very good at what might be called the ‘front of house’ parts.”
Eggleston has previously been involved with fashion retailers Van Mildert, Strides Menswear and Social Store in the northeast of England.
He now owns bar chain Lotus Lounge and runs streetwear brand Holy Ghost.
His pull in the sector was highlighted by the large contingent of buyers from nine-store premium retailer Cruise who attended Stitch on Tuesday. One, who wished to remain anonymous, told Drapers: “Jacket Required is a great show, but it’s premium level. There is room for another at Stitch’s more accessible level. We should have a decent show in London - we are tired of going to Berlin.”
Eggleston said the starting point for the new concept was the show’s new premises - The Old Sorting Office in Holborn, London, which is used for shows during London Fashion Week.
“We are committed to being here for at least six seasons,” Eggleston told Drapers.