Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Streetwear Spring 12

Marie Davies

If you want to know what trends you’ll see in streetwear for spring 12, you just have to look at what the people behind the top brands are wearing right now. That’s exactly what Drapers did at the 10-year anniversary of trade show Bread & Butter in Berlin earlier this month.

If you want to know what trends you’ll see in streetwear for spring 12, you just have to look at what the people behind the top brands are wearing right now. That’s exactly what Drapers did at the 10-year anniversary of trade show Bread & Butter in Berlin earlier this month.

Over the past 10 years the industry has had to act smart or get left behind in testing trading times, and it’s no coincidence this has seen brands focus on updating tried-and-tested trends, with collections becoming much more tightly edited. Spring 12 perhaps sees the biggest move on in streetwear trends that Drapers has seen for a while. Coloured outerwear, sorbet colours and coastal influences all get top billing.

Outside the entrance to B&B’s Tempelhof Airport venue, you could have been at a menswear show, so prevalent was the obligatory blazer, denim shirt and chino combo worn by buyers and exhibitors alike. Streetwear has smartened up, and the chino is unavoidable. Even denim brands have had to show willing.

The clever money for spring 12 is to update winning styles with colour, most notably cornflower blue and mulberry red in addition to sorbet shades of lemon, peach and mint.

We have captured the mood and the trends seen at Bread & Butter by using the brands’ teams as our models. Whether it is sandy neutral chinos at Criminal Damage and Gio-Goi or light denim washes at Diesel and Lee Jeans, these people don’t only sell the trends, they make them.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.