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Strong back-to-school sales boosts Sainsbury's general merchandise performance

Sainsbury’s has said that its general merchandise business, which includes clothing, has continued to grow with sales growth “well ahead” of its grocery business.

The retailer also said that in the 16 weeks to October 1 its back-to-school sales were up almost 40% on last year and it is launching its Gok Wan womenswear collection in 200 stores tomorrow.

Overall like-for-like sales rose 1.9%, excluding fuel, as total sales advanced 4.4%.

Chief executive Justin King said it had delivered a “good sales performance in a tough consumer environment”.

King said: “We expect the market environment to remain very competitive for the foreseeable future but we are confident in our ability to grow by doing a great job for our customers.”

The supermarket’s first half like-for-likes are also up 1.9%, excluding fuel, with total sales rising 4.3%.


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