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Stylistpick introduces new product and alters price points

Accessories etailer Stylistpick has expanded its product range and price points and has discontinued its subscription option as part of a raft of changes to the site which went live yesterday.

The changes form part of Stylistpick’s expansion strategy which includes a move into Europe. The company launched a French version of its site in March and also plans to launch in Spain in July, with further territories set to follow later this year.

Previously all product on the site, excluding the Cheryl Cole range, was priced at £39.95, or customers had the option to purchase a monthly subscription, also priced at £39.95, which allowed them to select either one pair of shoes or accessory item per month.

However, from yesterday (May 30) Stylistpick removed the subscription option completely and launched a broader range of product on the site, in a move designed to give customers more choice.

Products include bikini, beach sets, handbags, jewellery, sunglasses, footwear, cardigans and maxi dresses and prices range from £20 for a clutch bag to £119.85 for a pair of shoes from the Cheryl Cole collection.

To coincide with the introduction of the new ranges the site now features navigation by category which, according to Stylistpick, will allow busy shoppers who know exactly what they are looking for to find it straight away.

Despite the changes, the site still maintains its personal styling service and continues to give customers the option to take the Stylistpick fashion quiz, which enables them to receive an individually curated showroom of products from the site. 

Stylistpick was launched as a subscription-only accessories etailer in 2010 but introduced a non-subscription pay-as-you-go option for customers in March this year. The site recently launched a range of footwear with stylist Louise Roe.

See how Stylistpick has evolved from a subscription-only site to a specialist etailer on our Drapers’ Stylistpick Timeline.

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