The founder of fashion agency Studio 13, Rosi Farrow, has launched an online boutique concept geared towards premium summer holiday fashions.
The www.beachcafe.com website will launch on May 11. It will specialise in summer clothing, including swimwear by Brazilian labels Lenny and Anika, and Australian brand Seafolly, basic jersey tops from the likes of LnA, white shorts and jeans by J Brand, and sunglasses from Matthew Williamson.
The offer on Beach Cafe’s website is 90% womenswear, but it aims to grow the menswear ranges over the coming months.
Other features in the pipeline for the site are holiday resort and hotel reviews, plus advice on the perfect wardrobe for particular destinations.
Beach Cafe has also partnered up with The Travel Bookshop in Notting Hill, west London, and will sell holiday books online alongside music tailored towards different destinations.
The business also has plans to open a Beach Cafe Store on the island of Barbados in the Caribbean next year.