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Superdry opens largest US store yet in Times Square

Young fashion brand Superdry is to open its largest store in the US today - a 14,000 sq ft flagship store in Times Square, New York.

The store, which will open from 9am to 1am daily, intends to capture spend from a Broadway theatre crowd and Time Square tourists.

The exterior of the store will feature a lit-up, rotating, 18-foot Superdry sign as well as an LED board that will continually run the company’s marketing campaign images.

Men’s and womenswear will be available on both floors of the store, and there will be banks of video screens on both levels, similar to the Superdry global flagship store in London.

The store will be the first from Superdry to house an area dedicated to the retailer’s own footwear collection.

In addition to offering men’s and womenswear, denim, swimwear, fragrance, accessories and footwear, the store will also offer items that are exclusive to the Times Square shop such as knitwear, dresses and lightweight scarves.

Superdry already operates 10 stores in the US, reported to take about $1000 (£619.09) per square foot. The retailer is thought to be looking at opening further stores in the US over the next year including a 5,000 sq ft store in San Francisco, while others in Miami, Boston and Chicago are being mooted.

SuperGroup, Superdry’s parent company, will give a trading update tomorrow.

Readers' comments (1)

  • On every Superdry article that appears on Drapers I see comments about the brand being finished or no longer having the cachet it had. I think finished is a little premature, but I'd be very interested to know who the young pretenders are, who is going to step up to take Superdry's place?

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