Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sushma Sagar

Sushma Sagar

Sushma Sagar used to be a Woven Textile designer, but a twist of fate has allowed her to spend the last eight years getting into the heads of young boys (research) and girls. Marketing fashion names such as Diesel, Ted Baker and now Ben Sherman she considers herself a brand courtesan, however is keen to point out that she was always faithful and genuinely loved each one at the time. When not working as a Marketing Manager, she can be found chewing the cud in Victoria Park, still looking for a chippy that does gravy and taking London's creative pulse in as many ways as she can. Despite Facebook, she still finds writing about herself in the third person a bit weird.

Blog posts

  • 60’s mod-diva meets drunken soul sailor…

    The world was rocked by the death of Amy Winehouse, so tragic and perhaps not so surprising given her well documented struggle with addictions. The desperately skinny and tattoed body, was the unlikely home of a huge and undeniable talent. Amy was a original and I’m truly sorry we will never get to hear her voice again.

    The Creative Cut26 August 2011

    Comments (1)
  • The Middleton Midas Touch

    The stores in the Kings Road were delighted this week when Kate Middleton and her sister decided to go shopping. What was particularly interesting to note, was how the retailers that she shopped at responded at their unexpected stroke of luck.

    The Creative Cut26 April 2011

  • Wardrobe Maths

    We are living in an age of extremes:- extreme weather, extreme disasters, extreme political opinion and extreme shopping behaviour. Today CNN reported that the American shopper will spend on designer and cut-price brands – but nothing in-between. High-end luxury and low-end bargain retailers are performing well but the USA middle market is getting squeezed, just like the middle classes are in the UK.

    The Creative Cut15 March 2011

  • Dress of the year 1999

    Bath...city of fashion?

    When I think of Bath, the following springs to mind: Roman Spa, Georgian buildings, quaint streets, rugby loving Daily Mail readers even.… but not fashion? A recent visit to look at the new Banana Republic store location, allowed me to explore the town to understand where fashion sits on the radar… and to my surprise, it is bang in the middle.

    The Creative Cut17 January 2011

  • All work and all play

    With a new Banana Republic store launch in Milan looming and keeping the rest of the portfolio ticking over, of late, it has been very difficult to find the time to network. Last week I carved out two evenings to do just that and cut loose a little.

    The Creative Cut13 January 2011

  • Can Fur be Friendly?

    It was reported in the Independent today that ironically, the rise in popularity of faux fur has boosted the genuine fur industry. The days of pain- throwing PETA protests and supermodel campaigns seem quite distant now. It would appear that wearing fur has become socially acceptable once more.

    The Creative Cut19 October 2010

  • Bolongaro Trevor SS11

    Day 2 in the Big Somerset Hoose

    London Fashion Week isn’t just about the big names, it is also a vital for younger smaller designers to network and get noticed by the industry. This year I popped down to check out the stands in Somerset House. As I wandered around, there were a few names that caught my eye.

    The Creative Cut11 October 2010

  • Update my look? I've nailed it!

    Most people think someone in my position would find it easy to shop…. I wish it were true. I spend so much of my time in shops, thinking about shops, looking at competitor’s shops, that when it comes to my free time, the last thing I want to do is go shopping. Update my winter wardrobe on the weekend? I’d rather eat last year’s coat! So a quick fire way to update my look at lunchtime and for less than a tenner, is more than welcome.

    The Creative Cut31 August 2010

  • Mad Woman?

    The news that the coalition government wish to pressure the fashion industry to use realistic sized models and to kitemark images where airbrushing has taken place, has taken the industry by the scruff of its very skinny neck.

    The Creative Cut30 July 2010

  • Jack Wills

    University Outfitters meets Urban Outfitters

    Teenagers are obsessed with it, adults are bemused by it, just what is so special about Jack Wills?

    The Creative Cut5 July 2010

Sushma Sagar contributes to: